Label & print

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The Label & Print Zone: Where creativity meets technology

Step into the Label & Print Zone, where packaging gets its finishing touch—and then some. Explore the latest in label printing and finishing, from cutting-edge digital techniques to AR and VR-enabled labels that captivate and connect. Discover materials, textures, and designs that make products leap off the shelf, while personalised printing options allow brands to create one-of-a-kind customer moments.

Here, you’ll find industry leaders and experts ready to share insights and innovations, helping you transform labels from simple information carriers into powerful tools for storytelling and brand building. Whether it’s vibrant colours, interactive tech, or sleek finishes, the Label & Print Zone is where packaging comes alive.

Labels - not just for stating facts anymore

In today’s packaging world, labels do far more than provide product details—they’re a critical part of the customer experience. With consumers expecting sustainability, personalisation, and seamless brand messaging, the label and print market is at the forefront of innovation.

Digital printing is redefining what’s possible with fast, customisable solutions that let brands connect with customers on a personal level. At the same time, interactive technologies like AR and VR are turning labels into gateways to new experiences, while advanced finishing techniques are helping products stand out in crowded markets.

As brands compete for attention both online and in-store, investing in the right label technology is no longer optional—it’s essential. This market is driving change across industries, making labels a vital tool for creating connections and delivering impact.

Label & print suppliers you can meet

“Coming to the show is great. So far I’ve been to one stand and already got some really good information and new contacts. So yeah, the show has so far been so good.”

Wayne Benson

Unilever

“It’s been a fantastic show. It’s great to meet people and put faces to names. A lot of our work is done online, meeting people in zoom calls. So it’s been a really good opportunity to actually get to meet people, talk about it and see what innovations are out there.”