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Latest news from Packaging Innovations & Empack

Fearne & Rosie reveals new packaging design & listing with Tesco

Bun Studio has worked with British jam brand Fearne & Rosie on a packaging design refresh for its range of reduced sugar spreads.

The brief was to create a more mature, premium appearance while preserving the original playful essence.

Bun Studio utilized strong visuals and brighter, bolder graphics, along with a fresh design for the lids, to enhance shelf visibility.

Victoria Hemphill, graphic designer and founder of Bun Studio, commented, “We refined the logo, incorporated soft textures, hand-drawn illustrations, and used a simple colour palette to achieve this. The packaging looks clean and striking on the shelf, with the red berry lids evoking a sense of home and comfort. Collaborating with Rachel was fantastic, and I believe we captured everything she envisioned.”

Rachel Kettlewell, founder of Fearne & Rosie, added, “To become the market leader in jams, we need to broaden our appeal and offer an accessible, premium alternative. Our goal is to one day be the UK’s most loved and trusted family brand.”

This new look aligns with a national listing with Tesco as part of their 2024 Accelerator Programme.

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Latest news from Packaging Innovations & Empack

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