Sainsbury’s launches two new initiatives to support entrepreneurial business

Sainsbury’s, a leading UK supermarket chain, has introduced two initiatives to support entrepreneurial businesses in its supply chain. The first initiative, called Sainsbury’s Innovation Investments, involves a minimum investment of £5 million over the next four years. 

This funding will be directed towards startup companies that focus on innovative and sustainable technologies aimed at reducing carbon emissions and water usage in the food industry. Williams Advanced Engineering (WAE) will be responsible for identifying and investing in early-stage companies, not limited to those within Sainsbury’s supply chain. In addition to financial support, Sainsbury’s aims to expedite the development, testing, and implementation of transformative technologies that can contribute to carbon emission and water reduction efforts.