Douglas Laing launches limited-edition Big Peat pack

The special edition of Big Peat is now available in a custom gift carton that highlights 15 discoverable points about Big Peat, the Isle of Islay, and the whisky itself.

This edition also includes a scannable QR code, allowing consumers to join Big Peat’s Club, with more details set to be announced in 2025.

Chloe Wood, brand manager for Big Peat, commented, “The hand-selected Red Wine Casks for this edition offer a unique flavour profile that balances the classic Islay peat smoke Big Peat is known for with fruit-driven, chocolatey nuttiness from its slow maturation. It’s a dram to be savoured and a moment to be celebrated.”