Interchangeable artwork cards in reusable water bottle cater to young consumers

Each container is 330ml in size and made from BPA-free Tritan, described as a widely recyclable, food-approved co-polyester from Eastman that can, apparently, endure ‘hundreds’ of dishwasher cycles. Its cap is made from mono-material polypropylene and is designed to provide a tight seal while remaining easy for children to open.

To keep up with changing trends and tastes, consumers can insert and swap cards to customize the bottle’s design without needing to replace the whole container. Reportedly, precise internal measurements help the bottle cards support themselves and remain in place, no matter what angle the bottle is held or placed at.

Over 50 different cards are currently available. Existing designs depict The Smurfs, elite football clubs – and, in a limited-edition set, striker and Aquafigure ambassador Erling Haaland.

Intended to serve as a ‘bottle for life’ solution, the bottles and caps are manufactured at Berry’s Etten Leur and Market Rasen plants.

“Through our innovation expertise and technical resources, we are delivering cutting-edge solutions that help our customers bring exciting, sustainable concepts to market,” said Joe Horton, Sales and Marketing director for Berry Agile Solutions. “Aquafigure’s commitment to a reusable bottle highlights the endless possibilities to optimize the consumer experience while advancing a circular economy.”