Kellanova’s Pringles introduces sustainable bag packaging

In a move towards sustainable packaging solutions, US food manufacturing company Kellanova, formerly Kellogg, has unveiled a new packaging approach for its iconic snack brand, Pringles. The introduction of Pringles Mingles marks a significant departure from the brand’s traditional cylindrical container packaging, representing its first venture into bag packaging in over 15 years.

Despite the shift in packaging style, Pringles Mingles bags still prominently feature the brand’s recognisable logo, adorned with enticing flavour combinations such as Cheddar & Sour Cream, Sharp White Cheddar & Ranch, and Dill Pickle & Ranch. This departure from the iconic tube packaging reflects Pringles’ commitment to meeting evolving consumer preferences while maintaining its brand identity.

Moreover, this strategic move underscores Kellanova’s broader sustainability initiatives. The company has set ambitious targets to achieve 100% reusable, recyclable, or compostable packaging by the end of 2030. By embracing new packaging formats, such as the Pringles Mingles bags, Kellanova aims to reduce its environmental footprint and contribute to a more sustainable future.

Mauricio Jenkins, Pringles US marketing lead, emphasises the brand’s dedication to satisfying consumer cravings while adapting to changing market dynamics. The introduction of the easy-to-share Pringles Mingles packaging offers consumers a novel way to enjoy their favourite snacks with friends and family, catering to modern lifestyles and socialising trends.

Scheduled for release in October 2024, Pringles Mingles represents not only a significant product innovation but also a tangible step towards Kellanova’s overarching sustainability goals. As Kellanova continues to prioritise environmental stewardship across its portfolio of snack brands, Pringles Mingles serves as a testament to the company’s commitment to innovation and sustainability in the snack industry.