Aldi introduce eco-friendly plastic-free toothbrush packaging

Aldi has recently launched a new initiative to reduce plastic usage by introducing plastic-free packaging for its own-label toothbrushes. The move aligns with Aldi’s commitment to sustainability, aiming to eliminate approximately 17 tonnes of plastic packaging annually.

The supermarket chain has replaced the previous plastic and card packaging with an eco-friendly cardboard alternative, specifically for its two-packs of Dentitex Soft and Whitening toothbrushes. This change not only supports Aldi’s goal of minimising plastic waste but also simplifies the recycling process for customers, as the cardboard packaging can be recycled at home without the need for separation.

Luke Emery, Aldi’s plastics and packaging director, emphasised the significance of reducing plastic, acknowledging its importance to both Aldi and its customers. He highlighted the continuous pursuit of innovative packaging solutions, stating that the transition to plastic-free toothbrush packaging is another step forward in their ongoing efforts to minimise plastic usage wherever possible.

In addition to this initiative, Aldi has also undertaken other sustainability measures, including a trial of double toilet rolls across its own-label lines in selected stores. This trial aims to reduce packaging size and emissions during delivery, further contributing to Aldi’s sustainability goals.

Furthermore, Aldi has collaborated with Packamama to introduce ‘flat’ wine bottles made entirely from recycled PET. These bottles, which are significantly lighter than traditional glass alternatives, aim to streamline transportation and storage, thereby reducing carbon emissions. Despite their flat design, they maintain the same volume of wine as traditional round bottles, demonstrating Aldi’s commitment to environmental responsibility and innovation in packaging solutions.