Printed beverage pioneer enjoys demand boom after Gordon Ramsay’s Food Stars win.

The company says the win “marks a sales milestone” with a surge in demand that has surpassed previous records and continues to solidify the company’s growing prominence in the beverage industry.

Smart Cups is the ‘worlds first’ printed beverage with technology that eliminates the storage and transportation of liquids, reducing the cups carbon footprint. A truck that usually carries 96,000 12 oz cans can instead carry 1.2 million Smart Cups. This reduces shipping weight and CO2 emissions.

The technology works by printing ingredients on to the inside of the cup, meaning that all you need to do as a consumer is add water once you have purchased it. This technology doesn’t stop at beverages for people, they have partnered with a pet care and nutrition company and begun printing pet supplements onto recyclable pet bowls.