Pepsi to commemorate upcoming anniversary with new on-pack logo and branding

The iconic pulse design will remain to replicate the “ripple, pop and fizz” of Pepsi-Cola and the rhythm and energy of music. The redesign aims to capture Pepsi’s ‘most unapologetic and enjoyable qualities’ across all touchpoints, including packaging, fountain and cooler equipment, fleet, fashion, and dining. The brand plans to incorporate movement and animation into its visual system to keep up with the digital landscape and reach consumers in various physical and virtual environments, including the metaverse, which will enable creative collaboration with retailers and partners.