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WRAP targets 50% slash in UK fresh fruit and veg packaging by 2030
- March 24, 2023
- Packaging Insights
The Waste and Resources Action Programme (WRAP) aims to increase the amount of uncut fresh fruit and vegetables sold loose to 30% by the end of 2025 and aims to target 50% by the end of 2030. In 2021, the figure was 15%.
“Pathway To Selling More Uncut Fresh Fruit And Vegetables Loose” has been published by the non-profit organisation, with the goal of reducing household food waste and single-use plastic packaging. The report suggests that retailers should consider implementing certain principles as they transition towards selling more loose fresh produce. Although the ultimate objective is to exclusively sell loose produce, it is recommended that retailers conduct ongoing investigations and make process changes while continuously reviewing and expediting progress and learnings.
The program proposes certain principles for selling fresh produce. If legislative or regulatory requirements demand it, packaging can be used for fresh produce, such as for phytosanitary control on imports or to prevent cross-contamination of allergens. To promote loose produce among consumers and reduce food waste and plastic packaging for frequently-purchased products, retailers should prioritize transitioning top-selling stock-keeping units to lose.
The report recommends referring to the Best Practice Guidance for Uncut Fresh Produce to determine which varieties of produce should be sold loose.
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