HEADLINE SPEAKER Q+A

1. WHAT ARE THE HOT TOPICS YOU’D LIKE TO HEAR ABOUT AT PI+E 2023? I am going to talk about being a people focussed business. That has its Purpose, vision and values at the heart of what it does. I hope the audience will see that reflected in our packaging! 

2. WHAT DO YOU THINK IS THE BIGGEST CHALLENGE FOR BRANDS RIGHT NOW? Getting it right. Which is impossible 

3. WHAT’S THE COOLEST PIECE OF PACKAGING YOU’VE USED, OR SEEN IN THE LAST YEAR? Innocent’s new range of super smoothies for kids  

4. WHAT WAS YOUR PATH INTO YOUR CURRENT ROLE? I have worked at innocent for 10 years. Always in the people and culture area dipping my toe into Communication too 

5. WHAT OR WHO INSPIRES YOU? Honest leaders. people putting development of those around them higher than their own gain 

6. WHAT IS YOUR PET PEEVE WHEN IT COMES TO EVERYDAY FMCG PRODUCTS? Tricky lids. I have fat fingers 

7. IF YOU WERE TRAPPED ON A DESERT ISLAND, WHAT WOULD BE YOUR 3 ESSENTIAL ITEMS? great question. A guitar. A football. A bottle of Elijah Craig Bourbon 

8. WHAT DID YOU WANT TO BECOME WHEN YOU WERE YOUNG? Footballer for Ipswich town 

9. WHICH ARTIST WOULD YOU LIKE TO COLLABORATE WITH FOR BRAND ARTWORK? DECEASED OR ALIVE… 

I mean Banksy would help us shift a few more bottles I would guess, but personally, I love Rothko. Not sure our creative team would go for it though  

10. WHAT’S MORE IMPORTANT TO YOU IN EVERYDAY PRODUCTS, PRACTICALITY OR AESTETHIC APPEAL?Being honest and natural. A true reflection of your product 

11. WHICH HISTORIC FIGURE WOULD YOU INVITE TO DINNER? George Harrison  

12. IF YOU COULD BAN THE PRODUCTION OF ANYTHING, WHAT WOULD IT BE AND WHY? Cigarettes 

13. WHAT DO YOU THINK HAS BEEN THE MOST BENEFICIAL INNOVATION TO OUR EVERYDAY LIVES IN THE LAST 50 YEARS? My alarm clock. It has one of those lights that go on over a 20-minute period before the noise starts. It has CHANGED MY LIFE 

14. WHAT WAS YOUR FAVOURITE QUESTION IN THIS Q+A! Dessert island disc. I have just had my first child and the idea of being alone with a guitar, a football and a bottle of bourbon is already a positive one 

25. WHAT SHALL WE TALK ABOUT NEXT TIME? I like a surprise. You choose 

Catch Tim for his talk: “The journey of the innocent brand” on Day 1, Wednesday 15th February at the Innovation & Design Stage, from 13:00 – 13:30!