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Latest news from Packaging Innovations & Empack
Could smart labels replace best before dates?
OliTec is a technology able replicate the life of a product because it is time and temperature sensitive. The technology communicates throughout the life of the product with a visual timeline that speeds up and slows down (depending on temperatures).
OliTec’s smart labels can be applied to a temperature-sensitive product at the same time as it is packaged, offering a visual representation of freshness based on the temperature it is stored at over time and mimicking the product’s lifecycle.
The company says that the labels can provide greater clarity than best before dates – which many supermarkets are looking to eliminate from their packaging – and contribute to a reduction in food waste
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