Created by Zeus’s creative packaging division, BoxMart, this reusable advent calendar for Thornbridge Brewery was awarded Best Corrugated: Online and Consumer Goods at the 2024 UK Packaging Awards. Using sustainably sourced board, this advent calendar was marketed in 2023 as a truly disruptive product in the competitive beer advent market.
BoxMart were challenged to create “the UK’s most sustainable advent calendar”. Their solution was a mono material solution, using sustainably sourced and fully recyclable board. The pack was screen printed with water based inks.
The pack was designed to be multifunctional. A rectangular outer pack contained 24 individual cartons for a mix of 330ml and 440ml cans. A central gift box held seasonal merchandise.
When removed the boxes could be stacked into a Christmas tree decoration and after use each component was easy to disassemble for storage until next year. Thornbridge then created refill packs to enable reuse without the outlay of a new calendar. Great for packaging reduction, and to increase customer loyalty.