Well-being brand Love Ocean called upon Spectra’s in-house tooling expertise to produce a radical-looking whale tail pack for their children’s bubble bath, and hair and body wash products.
The distinctive 300ml oval design was produced using 100% recycled HDPE plastic and features an eye-catching whale tail snap-on closure; both tooled at Spectra’s dedicated design and tooling facility.
Designed by globally renowned design agency Pearlfisher, the new packaging shows how Spectra can often realise radical concepts and produce fully functional bottle and closure tools ready for mass production at our modern purpose-built manufacturing site.
Designed to be refilled and reused via Love Ocean’s subscription service, the bottle serves as an ever-present reminder of the importance of ocean conservation. It provides the ideal conversation point for parents and children about living more sustainably with the world around us.
Love Ocean’s 1-litre refill pouch is delivered directly to consumers every three months, with regular subscriptions anticipated monthly. The well-being brand even provides a post-paid envelope so the pouches can be washed and reused.
To reinforce its environmental ethos, Love Ocean has partnered with Plastic Bank, which set up recycling ecosystems in countries that lack sufficient disposal infrastructure and have high rates of pollution and poverty.
Founder of Love Ocean, Gabi Jennings, said, “Spectra has been a great partner in developing our innovative whale tail pack – after a complex design and material journey. Their team were able to clarify and problem solve in a way that did not compromise our original design but provided the technical expertise and input needed to turn our design concepts into a functional piece of packaging”.
