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The Wine Society and Packamama announce a Prevented Ocean Plastic switch

The Wine Society and Packamama announce a Prevented Ocean Plastic switch

Two white wines in Packamama bottles made from Prevented Ocean Plastic™ are now part of The Wine Society’s range.

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Two white wines in Packamama bottles made from Prevented Ocean Plastic™ are now part of The Wine Society’s range.

As part of The Wine Society Sustainability Plan and goal to half its total carbon footprint by 2032, the retailer will now list four wines packaged in 100% recycled plastic. A pair of white wines, including the Society’s best-selling White Burgundy, are packed in colourless bottles made from Prevented Ocean Plastic™.

The bottles are produced by climate tech packaging specialists, Packamama, and, along with their caps and labels, are all fully recyclable.

The flat design and light weight compared to glass (63g vs glass average of 453g) of the bottle means significant carbon emissions savings can be made in relation to production, transport, and recycling.

Unlike glass, the colourless rPET bottles by Packamama also have a UV inhibitor added that protects the wine from light strike. The red wines are packed in green bottles and both these and the colourless bottles have an advanced oxygen scavenging barrier technology that allows for a good shelf life for the wine – although The Wine Society recommend drinking within 12 months of purchase.

The labels are specially designed to work with rPET bottles and the recycling process and uses specially designed adhesive to make the bottles recyclable. The screwcaps are also tethered to comply with the EU directive on single use plastics and ensure no caps are left behind and the full bottle makes it in one piece to the recycling point.

The Wine Society has streamlined the shipping and bottling process, to ensure the transportation of the wines from winery to The Wine Society is as carbon efficient as possible.

Read more on www.preventedoceanplastic.com

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