Click on the website link to see the Sun Branding case study showcasing the new creative packaging design for Goodfella’s, offering new sharing pizzas to address the growing consumer demand for midweek meal ideas.
What we did:
Inspired by Italian brands, we disrupted the design-architecture to position this range in its own tier, all while retaining the recognisable core Goodfella’s identity. Our design approach was simple: enhance the sharing experience, Goodfella’s’ style. The name ‘Grande’ pays homage to Italian roots, while indicating a larger size for sharing. We integrated this into the logo lock-up to signify a new offering.
Click through to see how we’ve dialled up the Goodfella’s Italian-American personality through the design, or visit us on stand A52 in the Food & Consumer Pack arena to find out more.
Don’t miss our session on Top trends in packaging design 13:00-13:30 at the Food & Consumer Pack stage on Wednesday.
