Spectra Packaging recently provided ESPA with elegant new packs for their Bath and Body Essentials range.
We provided 250ml and 300ml PET packs from our extensive standard range of tubular containers.
The distinctive new bottles, custom coloured by Spectra in a beautiful translucent purple, also feature a matt varnish wrap around graphic adding a subtle touch of elegance. The new packs also boast pin sharp silk-screen printing and foil blocking that reflect ESPA’s characteristic branding.
Although the finished packs look stunning, Spectra had to overcome a number of challenging technical issues to achieve the final result.
Gary Allard, Field Sales Representative at Spectra explained, ” We evaluated the requirements in detail with our print department and suggested ways to achieve the finished result as per the demanding design brief. Despite some of the complexities involved, we assured ESPA that we could achieve excellent results with 2-pass printing and foil blocking to produce a much more desirable outcome”.
Indeed, Spectra worked closely with ESPA, offering advice and testing, designing the artwork to achieve the best results for their customers exacting expectations.
Our expert team cleverly worked out a way to make the foil blocking appear to overlap the silk-screen printing, traditionally a difficult process to achieve through conventional bottle decoration.
Another factor Spectra had to overcome was the use of PET, a demanding material to work with when foil blocking is applied. Additionally, specific foils for the blocking process were sourced by Spectra to ensure ESPA had an exact colour match.
Gary went on to explain, “ESPA have incredibly high standards which is why we were delighted to get our teeth into a project which fully illustrates our problem solving credentials. It’s all about giving our customers what they want whilst exceeding expectations”.
Andrew Jones, NPD Manager at ESPA commented, “Spectra handled this particular project with professionalism and innovation. They overcame a number of challenging processes to provide us with packaging that looks stunning, reflecting our luxury products beautifully”.
