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Pringles launches a new ‘designed for recycling’ paper-based tube

Pringles launches a new ‘designed for recycling’ paper-based tube

In a historic moment for the snacking industry, which reflects the world’s collective mission of acting and consuming more sustainably, Kellanova Europe has given its Pringles tube a more sustainable redesign.

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Together with Sonoco, Kellanova Europe has redesigned its Pringles packaging to make it widely recyclable by replacing the metal bottom with a paper fibre-based bottom.
Earlier this year, Kellanova Europe’s Belgian engineering and R&D teams announced the official launch of the new ‘designed for recycling’ Pringles tube and introduced the new paper sealing technology on production lines in Mechelen Belgium. These specially designed machines once fully operational across all production lines will be able to produce more than 1 billion perfectly sealed recyclable Pringles tubes per year.

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