12 & 13 Feb 2025
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New UK Research

New UK Research

New research – commissioned by Sonoco and undertaken by Opinium – has found that the majority of the U.K. public (73%) has little to no awareness of the Government’s planned changes to national recycling policy.

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UK Polling headlines:

Public awareness of upcoming changes to recycling policy is low: 73% have not heard of Simpler Recycling and, of the 27% who had, most have a poor grasp of what the policy will entail.

But consumers overwhelmingly want to do the right thing: 80% of them check whether an item is recyclable using either local recycling guidance or on-pack labels.

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