New Profile for Lithells Barbeque Sausages with Schur®Star Stand-up Bags

The Lithells brand, deservedly known as Sweden’s primary sausage expert, is introducing a line of barbeque sausages in a new packaging solution from Schur®Star Systems. The new design ensures the attention that quality products deserve and makes the products stand out from the competition. The new solution comprises four products marketed in Schur®Star Stand-up Bags. They are flexo-printed with a special paper-feel varnish giving a rustic paper bag effect; the print design communicates fire, charcoal and rich tasty products. The stand-up bags have a window allowing a glimpse of its fresh contents. This new exciting format exposes the products on the supermarket shelf and attracts customers in the crucial moment of purchase. With the carrier handle the consumer conveniently carries the products home or directly to the garden for a barbecue. A reclosable zipper is included to enhance freshness, increase shelf life and reduce waste – All are key elements that support brand loyalty.