The stand-out carton contains five 40ml miniature bottles of craft spirits from up to five different distillers around the UK. Cumbria-based Kindred Spirits collaborates with craft British distillers to introduce a diverse array of gin, rum, vodka, and whisky to consumers unfamiliar with these unique brands. From this initial encounter, it took 5 months to bring the gift set to fruition.
The packaging itself speaks volumes of Falconer’s meticulous attention to detail. Crafted from Iggesund Incada Silk 590um, the vibrant, sleek design features two distinctive Pantone blues. And for that extra touch of elegance on shelf, it has been accentuated with Kurtz Blue 369 foil. To contrast the foil, a matt varnish was then applied to all non-foil areas, ensuring a seamless, rich finish.
The carton functionality had been designed to keep the end user in mind. Created as a sharing set, it allows customers to choose from a range of miniature spirits. Perfect for gifting or personal indulgence, the carton follows a gift format that comes with a smooth locking tab with no raw edges. Once opened, a tray effortlessly slides out revealing an exquisite array of spirits. The carton is designed to be generic but adds a touch of personalisation with a hand-applied sticker, indicating the curated set of spirits chosen.
“We had an excellent working relationship with Falconer. Their communication skills are outstanding and they were very accommodating throughout this project,” said Kindred Spirits Oliver Barker. “Looking ahead, there are a few prototypes in the mix that we are looking at with Falconer.”
Falconer’s Colin Pow added: ”Working with Kindrid has been a remarkable journey. They are an innovative retailer that believes in amplifying the joy of gifting. Together, we’ve created a gift box that not only meets but surpasses expectations.”
