The packaging also includes some of Myrtle & Maude’s wellness products, which provide a comprehensive solution for expectant and new mothers.
Since its launch in 2017, Myrtle & Maude has gained immense popularity for its groundbreaking natural remedies designed to alleviate morning sickness. The brand’s success is a testament to the exceptional quality and effectiveness of its products in supporting women dealing with the challenges of debilitating morning sickness. Over time, Myrtle & Maude has expanded its range to address various aspects of pregnancy, including fertility, conception, postpartum care, breastfeeding and more.
To create the packaging for the new skincare range, Falconer used Algro Design, a premium one-side double-coated solid bleached cartonboard. The cartons were printed CMYK, featuring a matte finish on the coated side. The packaging design options included a reverse tuck end (RTE) or a 2-part lid and base configuration.
Commenting on the cartons, Myrtle & Maude’s founder, Julia d’Albert-Pusey, said: “As a trusted packaging supplier, the team at Falconer are always very innovative. From email through to production, the whole project is handled seamlessly and they always keep you updated with progress. I can’t recommend them highly enough.
“Our experience with various companies in the past hasn’t always been ideal, but happily, we have maintained a fruitful collaboration with Falconer. Their professionalism and workflow ethics are precisely what we look for in a business partner.”
Falconer’s Colin Pow added: “This project showcases our solution-focused mindset, where we relentlessly pursue innovative and effective approaches to address customers’ needs. As with all our assignments, we strive to deliver nothing short of the highest quality of service and products.”
