In the years since then it has grown to become one of the UKs leading independent suppliers of corrugated packaging. Kavi had previously gained experience of the sector whilst working in a family based business, and it was the combination of this experience and his own keen insight which led to the creation of Diamond Box.
The insight in question centred upon spotting a gap in the market. This gap could be filled by a well-funded independent manufacturer of cardboard packaging, and that’s exactly what Diamond Box was founded as and continues to be today.
The market gap in question centred upon growing demand in the Fast Moving Consumer Goods (FMCG) sector, dealing with the packaging for products such as toiletries, processed foods and medication.
As Kavi himself has pointed out, the insight behind the founding of Diamond Box arose from listening to the customers themselves, whom Kavi has described as ‘the best consultants you can ever have’. By taking on board the actual real-world requirements of their customers, Diamond Box were able to fill a gap which wasn’t being met elsewhere, and have since gone on to outgrow the existing market.
In the years since, Diamond Box Limited has been able to ride out the often turbulent conditions in the wider economy to go from strength to strength as a business. The Diamond Box combination of value, high quality and excellent customer service has seen the company grow to become the largest independently owned cardboard box manufacturing business in the Midlands, and one of the largest single site sheet plants in the UK, now able to boast a turnover of more than £45m.
