Sneakers ER recently turned to Spectra Packaging to provide new pump spray packs for their Eco-friendly Superhydrophobic trainer-care range.
The 75ml non-aerosol container from Spectra’s huge range of standard tubular designs features a 24/10 pump and was decorated with silkscreen printing in-house.
Alex Beveridge, Field Sales Representative at Spectra commented, “Sneakers ER are a fine example of a company that posses a strong market brand and an undeniable passion for their products. It was important that Spectra provided packaging that helped reinforce that position whilst adding value to the product. Our aim was to ensure the new packs sit harmoniously within their popular existing lines”.
The new 75ml pack, one of over 45 capacity options within Spectra’s extensive HDPE and PET tubular ranges, required expert advice and guidance when decorated, as Alex went on to explain.
“Sneakers ER sought help with the artwork design in order to optimise the look of the finished pack. We were able to ensure the intricate nature of the small print and the barcode were pin sharp using two-pass printing. Our in-house team also custom matched the inks to ensure continuity with their existing products”.
Indeed Spectra were able to offer assistance when the designer at Sneakers ER was absent, ensuring the project was still completed in time for an important trade show launch in London.
Sneakers ER are a UK based company founded in 2013 by long time friends Alan Lynn and Rob Stewart , both of whom have extensive experience with trainers/sneakers footwear. The Glasgow-based firm produce a range of trainer/sneaker cleaners, protectors, dyes, paints and glues, all formulated to keep trainers/sneakers in pristine condition.
Alan Lynn, Director at Sneakers ER remarked, “Spectra’s expertise and acute eye for detail guaranteed a smooth transition to market whilst delivering excellent packaging on time. We are delighted with the results”.
