The project aimed to replace plastic pots used for flower hydration during delivery with an eco-friendly alternative. Bunches’ commitment to sustainability led them to seek a packaging solution aligned with their values. The Sherwood Group’s team, in close collaboration with Bunches’ technical and procurement department, developed a cartonboard pot utilizing Puracoat®, ensuring structural integrity and leak prevention while championing environmental responsibility.
What sets the Flowers Hydration Pot apart is its eco-friendly composition, ensuring both sustainability and compostability. Crafted from KraftPak material, fully recyclable and BPI certified for industrial composting, the pot aligns perfectly with Bunches’ environmental aspirations. The integration of Puracoat® sustainable barrier coating further enhances its sustainability credentials, as it is fully recyclable and biodegradable in line with BS EN 13432 standards. By eliminating plastic pots, Bunches can save 5.4 tonnes of plastic annually, setting a new standard for sustainable practices in the floral industry.
Bunches has expanded their sustainability efforts by implementing additional packaging improvements, including fully compostable flower food packaging and recyclable/compostable brown paper wrap. The Flowers Hydration Pot represents the latest addition to their eco-friendly initiatives.
The Sherwood Group have won the prestigious Gold Award at the Environmental Packaging Awards 2024 for the development of the Flowers Hydration Pot. This accolade, awarded in the Online Retail category, recognizes our innovative approach to sustainable packaging in collaboration with Bunches.
