The new deodorant sticks are available in 200 Douglas Perfumery stores, airport duty free concessions, and on true’s online store.
The refill system consists of a removable 75 ml refill pack made of recyclable PP that needs to be replaced approximately every three months.
By eliminating the need to replace the entire deodorant stick, this is estimated to reduce carbon emissions of the plastic packaging by around 53% compared to single-use deodorant and to remove approximately 64% (22,9g) of the plastic used for the deodorant packaging.
Berry calculations (using SPICE analysis and Ecoinvent datasets) shows a potential of 51% reduced environmental impact comparing the initial with the refill packaging.
It encourages reuse of the dispenser, it significantly reduces true’s environmental footprint because only the refill pack must be replaced – on average, once every three months – and it allows true to introduce new formulas and decorations to suit changes in market demand.
For true, the partnership with Berry meets its need to stay ahead of changes in sustainability requirements. “Berry is a global company and committed to delivering packaging that anticipates future regulations,” concludes Mr Adamaszek. “The company also regularly updates us on upcoming changes.”
“We are dedicated to delivering innovative, refillable packaging solutions for our customers to help meet the growing sustainability demands of today and tomorrow,” said Ewelina Cackowska, Sales Manager at Berry Global. “Collaborations such as these allow us to give plastics multiple lives so we can foster cleaner communities for generations to come.”
