At the end of July 2022, a novel idea for a promotional campaign was taking shape at Nestlé. The world’s largest food and beverage company developed an ambitious challenge to create the world’s widest-ever cereal multipack using shrink film. Intrigued? So were we…
As part of its ‘More Choice, Less Worry’ campaign, the team’s marketing masterminds concocted a plan to create an inspired breakfast line-up.
To present the huge breadth of breakfast choices with no red traffic light nutrition symbols, Nestlé’s team wanted to create the biggest variety pack of cereals the world had ever seen. With 18 boxes to wrap, that would make the multipack a trolley-busting 3.5m wide!
With Nestlé already an existing and long-standing customer, YPS was no stranger to the brand’s wrapping needs. But this was different – our engineer George expertly took to the job using a Hugo Beck[1] Flexo X side sealer machine and a network of infeed conveyors, designed to get the best from polyolefin film.
This versatile sealing process was coupled with our thinnest 9-micron BTT +90[2] polyolefin shrink film, which is 100% recyclable, made up of 30% recycled content, and food contact approved.
Our final wrapping was perfect for the presentation requirement of the world’s widest multi-pack, which demanded high shine and excellent optics for digital promotion. The high clarity shown in Nestlé’s ads also proves that recyclable wrapping doesn’t have to compromise on aesthetics.
The end result looked so good that the brand has even had to add a disclaimer to its ads, explaining the fictional multi-pack concept is not set to be created in real life. Sure, we could create it, but it would never fit in anyone’s car, or cupboards
