For Christmas 2022, we chose the theme of the fairy ballet, The Nutcracker. As a traditional and fun tale that helps us reminisce the childhood magic of Christmas – a theatrical story, presented in a theatrical gift box created as a book. On opening the box, the inside front cover contains a wonderful and fun diorama, lit up with lights, which begins the story of The Nutcracker. On the opposite side, authentic looking pages narrate the magical plot, before the reader arrives at the back page where four ‘Falconer’ inspired cocktail recipes can be found, alongside a range of ingredients, each packaged in individual compartments. These include: Slingsby Marmalade Gin, Fever Tree Tonic/Ginger Beer, Sims dried botanicals, a handmade Christmas Candle by the Yorkshire Candle Company, and handmade chocolates by Wildings Chocolates.
A final and intriguing part of this festive engagement is a competition, the aim of which being to keep conversations flowing. With details laid out on an impressive enclosed gold ticket, the competition requires participants to take images of their prepared cocktails in a Christmas setting, scan a QR code and send the pictures to Falconer for a chance to win a bottle of Tattinger Champagne and two champagne flutes. Following judging, the winner is to be notified at the end of January.
All the packaging material used to create the pack is FSC and fully recyclable and the whole concept from design to production took place at Falconer’s Halifax manufacturing site.
