FFP stands up to a spicy challenge

Westmill’s Rajah brand sits in the category of South Asian Spice Blends, where packaging is ordinarily presented as a foil bag inside an outer box. The consumer would open the box and snip a corner of the inner bag in order to tip out the contents. Following large scale consumer research, Westmill identified that consumers primarily desired a modern and premium look and feel to their packaging that would stand up on shelf and provide a resealable element. The research also indicated that the ability to view the product influenced decision making.
As a result of the research, Westmill Foods made the decision to significantly change their packaging from a pillow pack format to a resealable stand up pouch and were the first company within this category to make such a bold move.
Westmill Foods chose to work with Northamptonshire based FFP Packaging Solutions as their packaging partner as they were looking for a company that could meet their exacting requirements for the new pack format, as well as a business that would provide support and expertise in the colour management process to ensure the integrity of the brand was maintained across their many designs within the range.
Jon Somers, brand manager for Rajah commented “We chose to work with FFP as their company values are very much aligned to ours and finding a partner that could assist us in maintaining our brand identity and consistency across the range was paramount.” He continues, “we were delighted with the level of support that the team at FFP provided, with fully printed trials we were able to launch a pack that satisfied both ours and the consumers desires and lead the way in innovation within the category”.
FFP worked closely with Westmill Food’s branding, marketing and production teams to develop a pack that offered all of the features they were looking for and reflected the values that consumers had indicated influenced their decision making process.