Founded in 1876, Warburtons is a family-owned business based in Bolton, producing over 2 million bakery products each day with nearly 5,000 employees across the UK. Warburtons is one of the most loved and most chosen bakery brands in the UK, but how have they done this and what role does packaging play? Lucy Shepherd, Head of Packaging, will cover how packaging has played a pivotal role when communicating with consumers, delivering the quality of products for which the brand is famous while facing the challenges of moving to more sustainable packaging solutions.
