Jude Allan is Chair of the IOM3 Packaging Group. IOM3 is a leading science and engineering professional body that promotes and develops all aspects of the materials cycle and is home to the Packaging Group. Jude started as a packaging technologist at Mars before taking the experience of life as a client into the world of a packaging design agency. For almost 20 years Jude championed and led the production and creative operations at jonesknowlesrtichie as it grew from a London based packaging design agency to a global design business.